What are the experts saying about Mazda's SkyActiv Technology?
Finely Honed Fleet
"Before building hybrids and plug-ins, Mazda has decided to improve the fuel economy of its conventional gas-powered cars. With the Skyactiv initiative, the company aims to make every car in its fleet 30 percent more fuel-efficient by 2015. Starting with the 2012 Mazda3, fuel-saving improvements include a new, low-friction six-speed transmission and the highest-compression gas engine outside of a high-performance sports car—a new four-cylinder that gets 40 mpg and generates 155 horsepower. Next up is the 2013 CX-5, which will use a Skyactiv engine and transmission in addition to a new lightweight body that will cut the weight of the crossover SUV by 8 percent."
>Popular Science | December 2011 
New Solutions for Others to Follow
"Mazda tweaked the heck out of internal-combustion processes that have been in place for more than 100 years, coming up with solutions that make you wonder why no one else has done this stuff."—AutoWeek | August 2011
More Efficient and Fun to Drive
"Mazda is to be congratulated for bumping mileage up and still making cars that are fun to drive."—AutoWeek | October 2011
Blank-Slate Engineering
"Everything is new — all-new gasoline engines and diesel engines, all-new manual and automatic transmissions, and an all-new, lighter modular vehicle platform."—Edmunds' InsideLine.com | August 2011
Efficiency That's Fun to Drive
"The idea is to build lighter, more efficient cars that get better mpg, yet are still fun to drive…"—Edmunds' InsideLine.com | October 2011
Efficiency Without Hybridization
"… A whole suite of technology and powertrain packages that aim to improve fuel economy — without having to resort to hybridization or related battery-based technologies."—The Detroit Bureau | April 2011